I have no delusions about marketing a new brand as I have done it many times in my career, but the difference now is this is MY new brand and MY business and I have no one else to answer to.
Having been an Estate agent for more than 30 years, I have obviously seen the many ways of marketing brands some of which were interesting, others that were appalling, but suffice it to say I have many innovative ideas up my sleeves.
A tight budget is of paramount importance to any new business, as it is easy to get carried away and roped in to marketing situations that may be costly and have little or no assistance to your business. Since setting up Terry Carr Residential, I have received all sorts of calls and marketing literature from various sources suggesting all sorts of success rates from their products - but I am not that gullible or stupid!
I need Terry Carr Residential to be a recognised brand name on the High Street (even though it I am not actually on the High Street).
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